The Las Vegas market, like society as a whole, is undergoing an unprecedented acceleration of diversification, and the smart travel and resort companies understand that this isn’t something to be avoided, but something to be embraced.
According to recent census data, in addition to being younger, visitors to Las Vegas were more diverse. About 56% of 2021 visitors were white, down from 2016 to 2019 results, which ranged from 69% to 77%. In 2021, about 19% of visitors were Hispanic, 17% in 2021 were African American and 6% were Asian.
But there’s an elephant in the room. In order to succeed in this modern and challenging marketplace, a brand must be authentic. No one likes BS in marketing, especially when it comes to something as real as creating honest, inclusive narratives for a diverse audience.
RAD AI was chosen for this delicate assignment because we have a secret weapon– the world’s first AI with an EQ. When it comes to ensuring authenticity in brand campaigns, we know how to crush it everytime. We call our beloved AI Maya, after Maya Angelou, the iconic American writer who famously said that people will forget what you said, they’ll forget what you did, but they’ll never forget how you made them feel. We take this principle to heart.
This campaign was designed to highlight our client’s sincere commitment to representing itself as a diverse, inclusive, and welcoming resort. Promulgating a diverse and inclusive message wasn't just the principled thing to do, it was also good for business.
RAD AI started pre-campaign by using Maya to dive deep into the web to triangulate persona data representing truly authentic creators that authentically enjoy Las Vegas and our client. With the push of a button, Maya can read hundreds of millions of pages of relevant information in just minutes. This would take you or I years.
What we did: Examples of RAD AI EQ Informed content
Good marketing executives try and figure out how their customers think. The masters succeed in capturing their customers’ hearts
Written by Stephen Klein
Stephen serves as RAD AI’s CMO. His focus has always been to work with purpose-led, dynamic, cross-functional teams dedicated to designing and building great innovation. Stephen has a Harvard MBA and has held SEC/FINRA brokerage and banking licenses including Series 7, 24, 63 and 79 (investment banking).