TikTok, Board Seats & Big Wins: 2025 Predictions You Didn’t See Coming
by Maria Brown
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Rad Intel Blog
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Influencer Marketing Trends And RAD Intel Milestones
As we approach the end of this year, it seems like the perfect time to reflect on the seismic shifts in influencer...
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Localize to Dominate: The AI-Powered Approach
How State-by-State Analysis Helps Brands Understand Target Audiences Better Than Ever Brands today have moved beyond ...
Gratitude During This Holiday Season
The holiday season has arrived—a time that’s often make-or-break for brands. It’s also a moment to pause, give thanks, ...
Introducing the RAD Score: A Holistic View of Influencer Marketing and Fit
In today’s competitive landscape, just reaching your audience is not enough. Brands need to connect on a much deeper ...
The Olympic Games: The RAD Awards & Key Lessons in Influencer Marketing
The recent Olympics showcased the power of influencer marketing in captivating global audiences. From behind-the-scenes ...
Discover RAD Intel's Game-Changing State-by-State Functionality
RAD Intel's State-by-State Functionality The marketing landscape is rapidly transforming. AI is no longer a futuristic ...
How to Avoid Bud Light's Marketing Disaster
Learning from Bud Light's Influencer Marketing Blunder: How Artificial Intelligence Can Prevent Dumb Mistakes If you ...
Why Brands Are Looking For A Man In Finance
Hi all, are you looking for a man in finance? Well, I’m not that guy, but have you heard this viral song on TikTok? ...
LinkedIn Revives B2B Influencer Marketing
Hi all, over the past month I've been closely observing the surge in discussions about the influencer and creator ...
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How Creators Have Built and Exited Their Beauty Companies
Hi All, Multiple studies underscore the significant value the creator economy contributes to brands.
Influence Redefined
Hi All, Jeremy Barnett, CEO and founder of RAD Intel, here. Many colleagues and industry peers have encouraged me to ...
The Opaque Nature of Influencer Marketing
The Opaque Nature of Influencer Marketing The influencer marketing industry was worth an estimated $16.4 Billion in ...
Putting ROI-based Influencer Marketing into Effect
PART 3 OF 3: PUTTING ROI-BASED INFLUENCER MARKETING INTO EFFECT In Part 1 of this series, we looked at what's wrong ...
Turning B2B Influencers into Key Opinion Leaders
Building B2B KOLs with Artificial Intelligence Key Opinion Leaders, better know as KOLs, often provide brands the ...
Leveraging TikTok Viral Moments
How RAD INTEL Connects Content and Creators to Your Customers TikTok viral moments indirectly showcase what your ...
How an AI Helped the Top Travel and Resort Company in Las Vegas
The Las Vegas market, like society as a whole, is undergoing an unprecedented acceleration of diversification, and the ...
Creative Intelligence for Influencer Marketing Yields Higher ROI
Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the ...
Unlocking the TikTok Algorithm
What Makes TikTok "Tick" The TikTok algorithm creates viral moments using a different methodology than other social ...
Visual Art Meets AI-Backed Creative Intelligence
Visual Art Meets AI-Backed Creative Intelligence RAD Intel is proud to announce we're launching a new, ...
Turning Key Opinion Leaders into Authentic Influencers
A Different Approach A long time ago, before we at RAD Intel built an AI made influencer marketing, we had lost our way.
Leading the Industry with Persona Based Influencer Marketing
FIX THE "WHY" AND THE "WHO" Greetings, seasoned influencer marketing aficionados! As someone who's well-versed in the ...
The Value of Reddit Data and Influencer Marketing
Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, ...
How to Create Content For Different Personas
How to Create Content for Different Personas
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A Conversation with RAD's Leadership
Over the past few years, RAD AI has been driving incredible communications campaigns for companies from various ...
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New Standards for Influencer Marketing
Part 2 of 3 - New Standards for Influencer Marketing In Part 1 of this series, we pinpointed what's wrong with the way ...
AI for Content Authenticity
400 years ago this year, in 1622, the phrase “live and let live” was written by medieval merchants to govern trade ...