FIX THE "WHY" AND THE "WHO"

Greetings, seasoned influencer marketing aficionados! As someone who's well-versed in the art and science of influencer marketing, you know that it's more than just pairing a product with a pretty face. It's about crafting narratives, igniting connections, and orchestrating an experience that resonates deeply with your audience.

But here's the game-changer. What if we told you there's an approach that takes influencer marketing to the next level? A level of unbiased decisions around AI-informed customer personas that include interest, topic and category insights.  Brace yourself, because the persona-first approach doesn’t just fix your why, but it also fixes your who.  

REMOVING BIAS WITH PERSONA-FIRST INSIGHTS

Mastering the art of identifying the right influencers is trivial at best.  There are countless agencies and platforms that promise AI, yet deliver questionable recommendations.  Creative decisions are often peppered with bias resulting from historical analytics by the so-called experts. With persona-first insights, you're not just identifying; you're sculpting. Your audience personas become the North Star, illuminating a clear path for your creative team to craft narratives that deeply resonate with your target audience.  

Persona-first insights take us beyond surface-level demographics. You're tapping into psychographics, aspirations, challenges, and desires. Armed with this understanding, your creative strategy becomes a symphony of resonant chords, each note hitting the emotional sweet spot of your audience. This is the orchestration of influencer marketing at its finest.  It’s the difference between fake and authentic.

ROA, RETURN ON AUTHENTICTY

The right influencer is a beautiful thing and when done correctly, amplifies a brand's values.  Conversly, the wrong influencer can backfire and cause billions in lost revenue.  Imagine connecting audience personas to influencer selections at the click of a button. You're not just pairing an influencer; you're pairing a persona. The influencer's voice seamlessly blends with the persona, creating an amplified resonance that transcends the ordinary and forges authentic connections.

Your influencer marketing isn't just about ROI; it's about ROA – Return on Authenticity. With persona first insights, authenticity isn't just a buzzword; it's a palpable reality. Your collaborations become a mirror of your audience's aspirations and realities, fostering genuine engagement and loyalty. This is influencer marketing that transcends transactional and becomes transformational.

In order to chart a new trajectory we must change our thinking.  Most will agree that influencer discovery and search tools simply don't work. Marketers spend hours using workflow products and platfroms that deliver questionable results. And selecting influencers that match a creative strategy is guesswork at best.  The lack of high value solutions enable agencies and service providers to be exploitive with brand/campaign budgets. 

This dysfunction has become industry standard resulting from the challenges around sourcing, activating and performance reporting being incredibly time consuming.  These nuanced challenges create a checkbox approach in which "buyers" bounce around from agency to agency. Put more bluntly, the reason why agencies win and lose business is because clients ultimately are just not happy.  

THE RAD AI WAY

Our persona-first approach isn't just a strategy; it's a trajectory shift. It's about redefining how you create, connect, and communicate with your audience. It's about crafting experiences that leave an indelible mark on hearts and minds. It's about infusing your influencer campaigns with a dimension of depth that can comes from a deep understanding who your customer is, and what their motivations are.   

In closing, we wrote a letter to future clients as we continue our mission to end the dysfunction.