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Putting ROI-based Influencer Marketing into Effect

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect In Part 1 of this series, we looked at what's wrong ...

Artificial Intelligence, Marketing, Influencer Marketing, Content AI, Creative Intelligence

The Opaque Nature of Influencer Marketing

The Opaque Nature of Influencer Marketing The influencer marketing industry was worth an estimated $16.4 Billion in ...

Content Intelligence, Marketing, Influencer Marketing, Content AI

Over the past few years, RAD AI has been driving incredible communications campaigns for companies from various ...

Marketing, Social, TikTok

TikTok VS Instagram - The Influencer War Some people may find it hard to understand the recent craze over TikTok, but ...

Marketing, Incremental Sales, Marketing Campaign

We live in interesting times.

Influencers, Marketing, RAD Influencer, Walmart

Turning Team Members in Key Opinion Leaders

Content AI

4 mins

Artificial Intelligence

4 mins

Content AI

3 mins

Artificial Intelligence featured B2B

Old playbooks loved the phrase “bolt-on.” It still shows up in banker decks, but AI-native platforms don’t bolt ...

Artificial Intelligence Marketing

Built Different just landed on the masthead. What began as a newsletter title, ‘Perspectives of a Marketing CEO,’ ...

Artificial Intelligence Data Analytics featured Content Marketing

Maria Brown, Head of Comms, RAD Intel The flattening has begun. Brand voice is starting to blur. As more companies lean ...