How to Measure Incremental Sales from Marketing Campaigns
We live in interesting times.
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Creative Intelligence
How an AI Helped the Top Travel and Resort Company in Las Vegas
The Las Vegas market, like society as a whole, is undergoing an unprecedented acceleration of diversification, and the smart travel and resort companies understand that this isn’t something to be avoided, but something to be embraced.
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RAD Intel Discloses Entertainment Brands Efficacy : 3X ROI
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Creative Intelligence Trends to Expect in 2023, According to Rad Intel
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RAD Intel Announces Founding Advisory Team
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B2B
Mid-Game Moves in The Convergence Game
Old playbooks loved the phrase “bolt-on.” It still shows up in banker decks, but AI-native platforms don’t bolt ...
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Marketing
Built Different: An Insider’s Look at Marketing’s Next Evolution
Built Different just landed on the masthead. What began as a newsletter title, ‘Perspectives of a Marketing CEO,’ ...
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Is AI About to Flatten Every Brand Voice?
Maria Brown, Head of Comms, RAD Intel The flattening has begun. Brand voice is starting to blur. As more companies lean ...