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Content Marketing Tools, Digital Marketing, AI-informed content

Leveraging Emotion with AI

When's the last time you bought something simply because the vendor logically communicated the value proposition?

Marketing, Social, TikTok

TikTok VS. Instagram - The Influencer War

TikTok VS Instagram - The Influencer War Some people may find it hard to understand the recent craze over TikTok, but ...

Artificial Intelligence, Content Marketing Strategy, Content Optimization

Overview In a modern market place for digital ad spend, 80% of consumers say they are far more likely to do business ...

Artificial Intelligence, Influencer Marketing, Persona

How to Create Content for Different Personas

Marketing, Incremental Sales, Marketing Campaign

We live in interesting times.

Influencers, Marketing, RAD Influencer, Walmart

Turning Team Members in Key Opinion Leaders

Content AI

4 mins

Artificial Intelligence

4 mins

Content AI

3 mins

Artificial Intelligence featured B2B

Old playbooks loved the phrase “bolt-on.” It still shows up in banker decks, but AI-native platforms don’t bolt ...

Artificial Intelligence Marketing

Built Different just landed on the masthead. What began as a newsletter title, ‘Perspectives of a Marketing CEO,’ ...

Artificial Intelligence Data Analytics featured Content Marketing

Maria Brown, Head of Comms, RAD Intel The flattening has begun. Brand voice is starting to blur. As more companies lean ...