Hi all, are you looking for a man in finance? Well, I’m not that guy, but have you heard this viral song on TikTok? ...

Hi all, over the past month I've been closely observing the surge in discussions about the influencer and creator ...

Hi All, Multiple studies underscore the significant value the creator economy contributes to brands.

Hi All, Jeremy Barnett, CEO and founder of RAD Intel, here. Many colleagues and industry peers have encouraged me to ...

We've learned that authenticty rules the day. It’s our job to listen to all sides of social media - this means ...

A Different Approach A long time ago, before we at RAD Intel built an AI made influencer marketing, we had lost our way.

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, ...

How to Create Content for Different Personas

When's the last time you bought something simply because the vendor logically communicated the value proposition?