The world of marketing and PR is changing faster than ever. Like every other industry, new technologies such as AI are ...

Hi all, are you looking for a man in finance? Well, I’m not that guy, but have you heard this viral song on TikTok? ...

Hi all, over the past month I've been closely observing the surge in discussions about the influencer and creator ...

Hi All, Multiple studies underscore the significant value the creator economy contributes to brands.

Hi All, Jeremy Barnett, CEO and founder of RAD Intel, here. Many colleagues and industry peers have encouraged me to ...

The Opaque Nature of Influencer Marketing The influencer marketing industry was worth an estimated $16.4 Billion in ...

PART 3 OF 3: PUTTING ROI-BASED INFLUENCER MARKETING INTO EFFECT In Part 1 of this series, we looked at what's wrong ...

Building B2B KOLs with Artificial Intelligence Key Opinion Leaders, better know as KOLs, often provide brands the ...

How RAD INTEL Connects Content and Creators to Your Customers TikTok viral moments indirectly showcase what your ...